Overview
Located in Williamsburg, Brooklyn—an epicenter of art, design, and cultural innovation—The Raven is a luxury mid-size condominium development by B+B Capital. With just 30 uniquely laid-out units and a nonprofit art gallery on the ground floor, the building offers a rare blend of intimacy, sophistication, and creative energy. As the first of its kind in the neighborhood, The Raven needed a brand that captured its architectural strength, cultural relevance, and quiet exclusivity.
Approach
Working from the ground up, I developed a brand identity that emphasized both the building’s modernist edge and its layered sense of mystery. The name The Raven was chosen for its bold, intelligent tone—conveying elegance, confidence, and a sense of hidden depth. Just as a raven’s feathers reveal a deep bluish sheen under light, the building’s modest exterior conceals a surprisingly intricate set of apartment layouts, unlike anything else in New York City.
The visual identity was designed to mirror this duality. A minimalist sketch of a raven perched in a window, drawn entirely from straight lines, formed the logo—evoking the industrial framework of steel and brick. A rich palette of deep blues and charcoal grays extended across all touchpoints, from pitch decks to tote bags to art books. Print materials featured embossed foil treatments on matte stock, balancing structure with softness, and giving the brand a distinctly tactile sense of polish and permanence.
To bring the experience online, I designed a modern, user-friendly website that showcased the building’s interiors and architectural features alongside curated neighborhood highlights—bars, art galleries, and cultural landmarks that position South Williamsburg as a key part of the building’s appeal. The digital presence was designed to support leasing while expressing the personality of the space and the lifestyle it offers.
The result was a brand that stands apart—rooted in strength, layered with mystery, and tailored for a discerning audience seeking something quietly exceptional in Brooklyn.
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Naming, Brand Strategy, Brand Identity, Packaging Design, Content Creation, Web Design
