Overview
Coordinating and moderating video calls for large groups—whether for corporate training, education, live events, or media—can quickly feel uninspiring and unwieldy. newrow_ set out to change that with a video collaboration platform engineered for engagement and personalization. Customers could finally “be here, and still be there,” connecting meaningfully from anywhere.
Approach
Enlisting Squat New York, the brand was given a modern makeover across identity, digital presence, and storytelling. We introduced conceptual identities tailored to each service offering, aligning the brand image with the direction of modern digital-first users. A sleek, responsive microsite served as the brand's showroom—its clean design and intuitive layout mirrored newrow_’s promise of simplicity and connection.
The website's centerpiece animation visualizes the entire user journey—from scanning into a virtual room to engaging dynamically—making what could feel abstract suddenly tangible. The tagline “You can be here, and still be there.” framed the experience with clarity and promise. Supporting materials—from trade show booths to marketing collateral—amplified that message with consistency and visual impact.
Motion design played a key role with three animated videos crafted specifically for newrow_’s diverse markets—media, education, and corporate training—making the platform’s flexibility and features compelling in motion.
The result? A dramatic uptick in users and leads, a buzzworthy social presence, and a refreshed product poised for growth. Notably, newrow_’s revitalized brand and digital assets helped set the stage for its acquisition by Kaltura in early 2020, extending the platform’s reach into a broader video experience ecosystem.
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Naming, Brand Strategy, Brand Identity, Content Creation, Web Design, Videos
Behind the scenes
