Overview
One of the largest and most successful medically supervised weight-loss brands was ready for a full rebrand. With DIY and trend-based programs like Keto and Noom changing the conversation around wellness, the brand needed a fresh, more emotionally resonant identity to stay relevant—and stand apart.
Approach
Leading the brand refresh from concept through execution, I focused on shifting the narrative from restriction to possibility. Rather than emphasizing what users would lose, the strategy highlighted what they could gain: strength, energy, clarity, and momentum.
This thinking became the foundation for the Powering Life Possible platform—balancing scientific credibility with emotional resonance. The new logo captured that duality, while the broader visual system reflected optimism and clarity across every touchpoint.
To bring the brand to life, I oversaw a full redesign of more than 200 food product packages, aligning them with a cleaner, more contemporary sensibility. The website followed, repositioned as a digital experience that celebrated health, confidence, and the power of progress.
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Brand Strategy, Brand Identity, Packaging Design, Web Design, App Design
