Overview
Le Woof was born from a desire to redefine modern pet care—offering a premium line of organic cosmetics crafted exclusively for dogs. Designed to indulge the senses while honoring each pet’s unique nature, the brand focuses on high-quality ingredients, wild aromatic scents, and an elevated design sensibility. Its tagline, Capture the Wild, reflects a philosophy rooted in both beauty and instinct—celebrating the untamed spirit of dogs with every product.
Approach
The visual identity was built to strike a balance between elegance and earthiness. Sophisticated type and layout choices speak to the premium category, while a grounded, organic palette evokes the natural sources behind the formulas. The packaging uses tactile, raw-feeling textures and earthy tones to mirror the brand’s focus on nature, purity, and instinct.
Imagery was developed to extend this story—pairing serene natural landscapes with candid, soulful portraits of dogs. The result evokes not just care, but reverence. From brand story to shelf presence, every element was crafted to resonate with pet owners who seek something more: a deeper connection, a ritual of care, and a product that reflects the beauty of the wild.
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Brand Identity, Packaging Design, Web Design
Client: Le woof | Services: Visual Identity, Print Design, Website Design | Photography: Jon Cospito
